Julius Baer has appointed a new head of marketing. The manager has made her name in the luxury goods industry.
Julius Baer, the Zurich-based private bank, named Florence Rollet as head marketing as of September 26, the bank said in a statement today. She will report to Boris Collardi, the bank’s chief executive officer.
Rollet replaces the co-heads Nicole Chandrashekara and Marco Parroni. Chandrashekara will assume a new management role within the company.
Parroni for Strategic Projects
Parroni meanwhile will stay at the marketing division as deputy of Rollet and head global sponsoring. He will also manage certain key marketing projects, which are of strategic importance to the bank. On those, he will closely work with Collardi.
Rollet most recently was group vice president EMEA at Tiffany. Previously, she was in the management of LVMH, Coty and Reckitt-Benckiser. She also is member of the supervisory board at Rémy Cointreau.
«With her excellent track record and vast experience, I am confident that she will provide the most efficient support in anchoring Julius Baer as a global premium brand,» said Collardi according to the statement.
