Amid accusations of broken promises and poor decisions from the bank, the Singapore based Global Head of Digital Marketing at Standard Chartered, has left the bank. Why?
Damien Cummings joined Standard Chartered Bank in mid-2015 but his role has been made redundant «after a less than awesome time», according to «Mumbrella», a media and marketing publication.
Writing on LinkedIn, Cummings, (pictured left) said, «it isn’t one of those happy, I had an amazing time at my last employer blog posts». He said he only joined a bank because of what he described as too-good-to-be-true-promises given to him during the interview process.
«These promises turned out, surprisingly, to be too good to be true. So in January my role was made redundant (again!). The wonderful tip of the hat to a less than awesome time at Standard Chartered Bank.»
Industry Facing Oblivion
Cummings referred to industry distinctions and awards for Standard Chartered and himself during his tenure.
«[But] it just wasn’t enough to turn the tide of cost cutting and less than stellar management decisions in an industry facing oblivion in the face of changing consumer needs and digital disruption,» he said.
Prior to joining Standard Chartered, he was marketing chief at Philips for ASEAN & Pacific. He has also worked at major brands including Samsung, Dell, Coca-Cola, NRMA and McKinsey & Company. According to Cummings, the banking industry is facing oblivion in the face of changing consumer needs and digital disruption.
Standard Chartered Bank declined to comment other than to confirm his departure. Cummings has since gone on to launch a human resources tech start-up called Peoplewave.
