Increasing numbers of Swiss bankers are grappling with «doughnut,» «goose egg,» or «bagel» bonuses – euphemisms for not receiving any bonus at all. Usually a strong signal that a banker is no longer wanted and should look for a new job, a zero-bonus round leads many into an existential crisis.
Now, a Zurich-based start-up has launched a safety net: Triple-B, launched in Zurich on April 1, stands for «Beratung für bonuslose Banker,» or consulting services for bonus-less bankers.
Behind the service is a network of psychologists, advisors, communications specialists, and former finance professionals to help bankers who haven’t received a bonus this year, and have little hope of an extra payout next year either.
Network of Support
Initially, Triple-B will operate out of modest office space at Credit Suisse’s Zurich headquarters (pictured above), where the start-up expects most of the demand for its services, a representative for Triple-B told finews.com.
The start-up will enjoy support from several bank board directors, who have agreed to make their professional networks available to Triple-B free of charge.
