Decalia, a Geneva-based asset manager, is planning to expand its business to the German-speaking part of Switzerland and has hired a buy-side expert to take the lead in that region.

Decalia Asset Management appointed Claudia Eftimie as head of its business in the German-speaking part of Switzerland, the company said in a statement today. Eftimie has more than 17 years of experience in the buy-side analysis as well as in sales to institutional clients.

The banker started her career as a financial analyst at Lombard Odier in 1994, before joining Julius Baer. In 2004, Eftimie moved to Syz Asset Management, where she was responsible for the development of the Oyster brand in the German-speaking countries.

Chartered Analyst

In the three years from 2012 through 2014, Eftimie worked on her own business project, before joining Bellevue Asset Management, taking responsibility for sales of funds to big institutional clients.

Eftimie has a Chartered Financial Analyst diploma, which she acquired after finishing her economics degree at the University of St. Gallen.

Regional Expansion

Decalia is targeting the German-speaking region of Switzerland, having first established a presence in the French- and Italian-speaking regions.

The company employs some 30 people and manages about 2 billion Swiss francs. The founding partners in their majority are previous partners and managers of Syz.