Swiss private bank Mirabaud is poised to launch a private equity product based on family-owned «heritage» companies, partner Lionel Aeschlimann told finews.com-TV exclusively.

Geneva-based Mirabaud is quietly expanding its suite of stock and bond asset management products to include a private equity offering, partner Lionel Aeschlimann told finews.com-TV in an interview.

It is the partner-led private bank's first foray into private equity, after setting up a standalone asset management unit five years ago.

The fund's theme, «living heritage,» will focus on small- and mid-sized companies in Europe who have been owned by families for several generations.

Perfumes, Food, Watches

Mirabaud is targeting evocative products such as perfumes, fine food or watches with the fund.

«You have a large number of companies in France, Italy, Switzerland and across Europe of quality and excellence in products in family-owned business which we would like to not only invest in but also help to grow and market and distribute their products especially in emerging markets,» Aeschlimann said.

He said Mirabaud will continue to specialize in fund niches such as small- and mid-cap equities and a handful of credit strategies including high-yield and convertible bonds.

«We don’t want to be a supermarket, we don’t want to do everything for everyone. We're focusing on what we do well for our institutional clients.»