The head of UBS’ digital marketing has resigned from his post. He will launch his own company.

Daniel Huenebeck is the head client dialogue management at UBS and responsible for the makeover of the digital marketing of Switzerland’s largest bank. Now, the digital-marketing expert has decided to start his own company as a consultant for digital marketing and transformation.

At UBS, Huenebeck was responsible for the presentation of the digital teams, the relaunch of the Website and so-called content-marketing hubs, the company said in a statement today. Huenebeck ended contract after three years. The new company, Daniel Huenebeck Digital will be based in Freienbach, on Lake Zurich.

Important Clients Won

«In the past years, I have developed and implemented strategies, instruments and methods for successful digital media,» Huenebeck said. «Now I would like to offer my know-how to other companies as well.»

Before his work with UBS, Huenebeck was founder and CEO of the Zurich office of Adisfaction. The agency improved sales and increased the number of staff significantly under his guidance. Adisfaction also won contracts with Bank Vontobel, FTI Touristik and Weight Watchers.