1875 Finance, a Geneva-based family office, appointed a former member of the executive board of Julius Baer. He was the driving force behind the private bank's expansion in Italy.

1875 Finance named Giovanni Flury as an adviser at the beginning of 2018, according to a statement released on Tuesday. Flury, 65, has three decades of experience in banking, with stints at UBS and Banco di Lugano among others. In 2006, Flury joined Julius Baer in Zurich. He became head of Switzerland in 2013 and member of the executive board. Flury was the man behind the acquisition of Kairos, a Milan-based asset manager.

In 2016, the banker retired, at the same time as the then head of Switzerland, Barend Fruithof, left Julius Baer in connection with a wider reshuffle.

Ambitious Targets

At 1875 Finance, Flury will meet another ex-Julius Baer banker, Filippo Taddei. Taddei has been head of the Zurich offices of 1875 Finance since 2016. He previously spent a dozen years as a private banker at Julius Baer. He was its head of the lawyers and private foundations unit in Switzerland.

The family office recently added another high-profile banker to its fold to assist with the expansion in Zurich – Eric Sarasin, the former ex-head of Bank Sarasin. He was elected to sit on the supervisory board in 2018.

The family office aims to become one of the most important financial players in the Swiss market.