Banca Arner and GS Banque are rebranding following their merger last year. The wealth manager is targeting a new segment of clients to bolsters its $2 billion in assets.
After Banca Arner failed to sell itself, the Lugano-based wealth manager fled into the arms of rival private bank GS Banque. The Geneva-based firm's CEO, Grégoire Pennone, became CEO of the merged entity.
Following the conclusion of the deal, the two banks emerged under a new name: One Swiss Bank. The new identity is the first step in a renewal process, Pennone said. By autumn, the new owners want to revise the bank's product and service offering.
New Clients Targeted
The new bank's assets stand at 2 billion Swiss francs ($2 billion) and its shareholder's equity at 30 million. The bank said it plans to target a new segment of clientele, including entrepreneurs.
«This merger will therefore enable us to continue our efforts in this direction in order to offer modern private banking services through the integration of new technology and the development of innovative investment solutions,» Jean-Jacques Schraemli, who had been part of Arner's management. He is now responsible for One Swiss Bank's asset management as well as its Lugano branch.
