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2. Holistic Advisory
Wealth managers almost always know their clients aren’t banking their whole fortune in one place – but they are increasingly nosy about what the whole picture is. That includes funds held with rivals but also assets harder to put a value on (think yachts, fine art, or wine cellars). «Holistic» is also meant to include things a wealthy client can’t tell anyone else: such as that they still send regular funds to a never-do-well offspring, or want their lover taken care of in their will.
