French banking giant BNP Paribas aims to make its social inclusion projects more visible in Switzerland and has given the task to promote this work to a company veteran.
Isabelle Wolff is the new face of BNP Paribas’ social inclusion and diversity projects in Switzerland, according to a statement released on Monday. Wolff (pictured left) is taking on the task in addition to her role as head of branding and communications.
Her job includes the corporate social responsibility business as well as running the bank’s Swiss foundation concerned with cultural, social and environment projects. She will also coordinate the diversity strategy of the bank in Switzerland.
Wolff started as a press officer at the bank in 1999. She was promoted in 2005, taking over the media relations in retail banking and the IT division. In 2010 BNP Paribas appointed Wolff as head of group media relations. She moved to Switzerland in 2014 and assumed responsibility for communications and branding at BNP Paribas Switzerland.
