Juerg Zeltner is nabbing another former UBS banker for KBL, the Luxembourg wealth manager he is seeking to kickstart. 

KBL is hiring Olga Miler as its head of marketing, effective immediately, the private bank said in a statement on Thursday. Miler was a managing director at UBS and responsible for a now-defunct program targeting wealthy women until earlier this year.

The 43-year-old Czech-Swiss citizen is the latest in a series of former colleagues from UBS that KBL CEO Juerg Zeltner is enlisting. He is seeking to reinvent the wealth manager into a partner-led private bank in the mold of Geneva's Pictet, as finews.com reported exclusively. Other hires include Colin Price, who advised both Zeltner and UBS CEO Sergio Ermotti, and Dagmar Kamber-Borensa veteran finance executive

Minnow Seeks Rebrand

With roughly 72 billion euros ($79 billion), in assets, KBL is a minnow in wealth management. Zeltner plans a broader «rebrand» of the Qatari ruling family-owned bank's eight brands across five European countries for early next year. Some of the banks – such as loss-making Merck Finck in Germany and the U.K.'s Brown Shipley – command strong recognition from potential clients in their markets.

Miler, who most recently co-founded a financial fitness tool for women, will report to Price, KBL's operating chief. She began her career as a PwC consultant after studying economics at the University of St. Gallen.