A coaching boutique is poaching from UBS' private bank. The hire is part of a bid to expand in central Europe, including Switzerland.

Hintsa, a Finland-based performance and coaching firm, is hiring Claudia Oeken to run its business in central Europe, it said. Oeken is a 16-year veteran of UBS, where she most recently led a three-year health initiative in the Swiss bank's flagship wealth arm under then-head Juerg Zeltner.

«We are witnessing increasing awareness and a growing demand for our coaching services in central Europe, especially in industries known for their high intensity and performance
oriented work cultures, such as finance, law and consulting,» new Hintsa CEO Annastiina Hintsa said.

Hintsa Handover

She recently took the reins at the company founded by her father, trauma surgeon Aki Hintsa, in 2000. Originally focused on Formula 1 drivers and teams, the firm has increasingly moved into corporate assignments in recent years, including for Accenture and Zurich Insurance.

The 50-year-old Oeken worked for Deutsche Bank and Oliver Wyman before joining UBS. The German-Swiss executive, currently  will continue to be based in Zurich. Her most recent role at UBS was manager for strategic projects in human resources.