Jewelry, luxury accessories, fine wine are the staples of traditional gift-giving. But material goods are increasingly making way for meaningful experiences as the most luxurious gifts. finews.com highlights seven Swiss ideas.

Shoppers are swapping retailers for meaningful experiences in their holiday gift-giving – and science tells us that doing something memorable beats material goods for satisfaction.

High-end consumers have long flocked to Switzerland as a hub for luxurious hospitality and shopping. But how is the alpine nation set up for experience gifts? finews.com compiled seven suggestions.

1. Freeride With the Pros

Smoothy

The Swiss alps are a skiing playground like no other – and a paradise for free-riders (off-piste, ungroomed powder). Some pros like Sam Smoothy (skiing) offer private rides – if you know the right people. The advantage? Seeing and experiencing the mountain as one of the world’s best free-riders would, and watching how they «pick a line» to ride.

2. Sommelier's View

Lavaux 517

The terraced vineyards of the Lavaux were awarded UNESCO heritage status in 2007. At less than 900 hectares, the Lavaux’s output is limited. Swiss drinkers quaff virtually all of it – and the best way to do your part is on a private sommelier-guided tasting of wine cellars and vineyards. Perched over Lake Geneva, the sweeping vistas are most impressive during the autumn harvesting season.