Which bankers stood out as movers and shapers after the financial crisis of 2008/09? finews.com on the Swiss industry's defining voices of the decade.


1. Sergio Ermotti

Sergio Ermotti 530

Sergio Ermotti could already rest of his laurels: in 2012, the Ticino native was the first to recognize and implement a wealth-centric strategy that was subsequently copied by Credit Suisse and most recently Deutsche Bank. An investment banker, Ermotti dramatically reduced UBS' securities unit and put it at the service of the Swiss company's $2.1 trillion private bank. 

The 59-year-old – a veteran of Merrill Lynch's equities business – joined UBS from Unicredit in 2011. At first, he took on the thankless European, Middle East, and Africa job (now held by Sabine Keller-Busse) before a $2 billion rogue trading loss vaulted him into the top spot. Despite the consistent and visionary strategy fashioned by Ermotti, who finews.com reported would like to close out a decade at the helm of UBS, the banker has been unable to ignite the bank's languishing share price.