Mirabaud private bank has found a new head of sales for Switzerland, poaching an experienced manager from rival Reyl.

Mirabaud Asset Management appointed Francesco Genovese (pictured below) as its new head of sales for Switzerland and the Middle East, according to a statement released by the Geneva-based bank on Tuesday. Genovese will report to Lionel Aeschlimann, the CEO of the bank’s fund division.

Genovese 500

Ambitions for the Middle East

Genovese has a huge network at his disposal in Geneva, having worked at Pictet for 17 years. He earned himself a reputation through his in-depth knowledge of Middle Eastern state funds and central banks. At the biggest private bank in Geneva, Genovese spent his last years in charge of asset management for the Middle East, Africa and central Asia.

When he joined Reyl Group in 2018, Genovese assumed control over the complete asset management business. The bank, which recently launched the sustainability unit Asteria, will now have to find a news head of asset management.

Serving a Demanding Clientele

Mirabaud meanwhile will make use of Genovese’s knowhow to reach out to the demanding investors in the Middle East and to build its Swiss business further.