The Swiss financial sector has become swept up in the growing popularity of women's football.
Zurich-based MBaer Merchant Bank will be the main sponsor of FC Zurich’s women’s team from the start of the new season, the club said in a statement Friday.
«Women's football has grown in significance in recent years. We are pleased to be able to make a contribution as a partner and sponsor to promoting this popular sport,» Michael «Mike» Bär, founding partner and CEO of MBaer Merchant Bank, said.
The passion for success and the high degree of motivation as a team were a perfect fit for the bank's values, Julius Baer's great-grandson said.
Top Women's League
«MBaer Merchant Bank stands for a combination of traditional values and a modern mindset and is based in the heart of Zurich,» FC Zurich Ladies Managing Director Marion Daube said.
Axa Insurance, Switzerland, is also committed to women's football. Since the 2020-21 season, it has sponsored Switzerland's top women's league, the Axa Women's Super League, and the Axa Women's Cup Final.
