The Geneva-based private bank is expanding its lifestyle division and is hiring an experienced former Richemont executive to help run it.

Mirabaud is hiring former Richemont executive Chabi Nouri as a partner in its expanding private equity division, effective immediately, the Geneva-based firm said in a statement Thursday.

Nouri will support the Lifestyle Impact & Innovation strategy run by David Wertheimer with whom she will co-manage the Lifestyle Private Equity franchise. Together they will develop strategies to identify companies with high long-term growth and profitability prospects for investments.

To date, the initiative has made eleven investments in a number of countries with a focus on companies that are seen as revolutionizing the lifestyle sector, particularly in the tech and digital sectors. 

Richemont Career

Her career at Richemont began in 1998 at Cartier, then moving to British American Tobacco in 2008, eventually rising to director of sales and marketing in Switzerland. She rejoined Richemont in 2014 as chief marketing officer of Piaget, becoming president and CEO in 2017. 

«We are particularly proud of the success of the Lifestyle Impact & Innovation strategy, which embodies the entrepreneurial spirit of the Mirabaud Group. Our Lifestyle Private Equity business meets investors’ demands for conviction-based, long-term investments with a positive global impact, ” said Lionel Aeschlimann,  CEO of Mirabaud Asset Management.