Valour, a Swiss company in Zug's crypto valley is expanding its offerings of exchange-traded crypto products.

DeFi Technologies' subsidiary Valour, is launching three new exchange-traded products (ETPs) tracking digital currencies, «Bloomberg» (behind paywall) reported on Monday.

The new offerings will track the digital currencies Cardano, Polkadot, and Solana starting April 6, on the Euronext exchanges in Paris and Amsterdam. 

«More large institutions will enter and we expect even greater competition on pricing,» the «Bloomberg» story said, quoting DeFi CEO Russell Starr. «What will differentiate the winners and losers is expertise in product innovation and a hyper-focus on providing added value to investors.»

Winners and Losers

In addition to the new currencies, Valour also offers ETPs for Bitcoin and Ethereum. There, investors can bet on which of the two will come out the winner in the Proof of Work (PoW) and Proof of Stake (PoS) consensus race, as finews.com reported last week. Bitcoin is based on the PoW consensus, while Ethereum is on PoS.

Assets under Management

As of March 30, assets under management at Valour topped $274 million, according to a post on its website

«Despite declines in the crypto market we are continuously increasing our net sales of ETPs,» said Tommy Fransson, CEO of Valour. «It is a very strong sign that our ETP operation continues to have inflow regardless of market conditions. We are continuously working on launching new, interesting products, extending our distribution as well as further developing our infrastructure and presence in local markets. All this in combination makes us very confident that we are well on our way to achieve our ambition of becoming the leading ETP provider of digital assets.»