The sighting of a rare and expensive vehicle near Zurich's Paradeplatz is causing a media stir, but the owner, or owners, are apparently from Zug.

The video is barely 10 seconds long showing nothing more than a car coming from Baerengasse and turning into Talacker in the direction of Zurich's Paradeplatz. But the vehicle is unique and has a hefty price tag, according to the media.

A car spotter who shares his hunting results for expensive and rare cars uploaded the video to Instagram. 

The Bugatti «La Voiture Noire» was first presented at the 2019 Geneva Motor Show, and is a one-off commissioned by a collector and has a net price of 11 million euros ($11.2 million), according to media reports. Including Swiss taxes, a purchase price of more than 17 million francs is rumored, which makes it the most expensive car ever sold, according to a British car magazine.

Hardly a «People's Car»

The black car was built by the Bugatti brand, part of the VW Group, as a homage to the Type 57 SC Atlantic from 1936. There were also a manageable number of these. Namely four.

The specifications of the new black car are similar to those of the Bugatti Chiron with a 16-cylinder engine with a displacement of 8 liters and an output of 1,500 hp. The top speed is said to be 420 km/h which is 300 km/h more than permitted in Switzerland. Consumption figures are 22 liters per 100 kilometers and CO2 emissions of 505 grams per kilometer.

Ownership Speculation 

There has also already been much speculation about the identity of the client, or principal. First, VW patriarch Ferdinand Piech, who died in August 2019, was named as the client, then soccer star Cristiano Ronaldo, known for his passion for cars, or Austrian collector and Red Bull owner Didi Mateschitz.

In January, the vehicle briefly appeared in the registration statistics of the canton of Zurich, but on the video, it is marked with a Zug registration number.

Record Fine

In 2010, a Swiss court handed down a speeding fine of 299,000 Swiss francs to the driver of a Ferrari Testarossa for exceeding a 50 km/h speed limit by 35 km/h, according to a report. Switzerland assesses speeding fines based on the owner's ability to pay. With a top speed of 420 km/h, the owner of the Bugatti could also easily have the honor of having the highest speeding fine.