He hasn't hit the big wealth leagues yet, but an Austrian financier is reviving the well-worn image of bankers as bon vivant playboys.
The financial crisis ushered in a wave of new regulations for banks, putting the kibosh on banker excess. If investment bankers still fight tooth and nail over million-dollar deals and volume, many of them also complain that the industry has become boring since 2008/09.
Most bankers have distanced themselves from the testosterone-fueled lifestyle around quick money, fast cars, and an endless supply of beautiful, scantily-clad women in sumptuous surroundings – the 1980s image doesn't go down well in today's #metoo-mindful world.
Florian Koschat, an investment banker in Vienna, wants to change that, according to Austrian daily «Heute» (in German). The CEO of finance boutique Pallas Capital has accumulated 75,000 Instagram followers by reviving the image of bankers as bad boys in tailored suits with luxury watches and sports car – and far younger women, wearing considerably fewer clothes.
The 43-year-old has embraced the lifestyle professionally, not just privately: Pallas Capital's website depicts Koschat meeting a Porsche-driving millennial client in some of Vienna's most sumptuous surroundings, all set to a Mozart requiem, before clinching a deal.
Koschat's Instagram page is saucier, with the banker showing his 75,000 followers all the amenities of a bad-boy banker lifestyle.
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