Martin Saidler is well-known in Swiss fintech circles and a controversial businessman. His banking application Numbrs however has been underestimated – it only just reached a milestone, research by finews.com shows.
Numbrs Personal Finance has agreed a distribution deal with Axa Germany. The insurance giant henceforth will offer its services on the financial supermarket provided by the Numbrs app.
A spokesperson for Numbrs confirmed the deal. Axa Germany is the first insurer to join the distribution platform of Numbrs. So far, the app, which exclusively is active in Europe’s biggest market, had bank products only so far, for instance from Postbank and Wuestenrot Bank.
Milestone Agreement
The agreement with Axa is a milestone for Numbrs – the Zurich-based fintech used to be called Centralway Numbrs. The deal shows what potential the business model may have.
And the global appeal of a giant firm such as Axa also lends the startup a sense of trustworthiness – akin a «Gold Standard».
Ambitious Goals – Ambitious Founder
Martin Saidler, who founded Numbrs, has a rather ambitious goal: becoming the world’s biggest asset manager. Or, more precisely, a manager of aggregated client assets and bank accounts and, thanks to global financial market cooperation, the biggest digital distributor of financial products of all types available. The goals may sound a tad over-ambitious and is making Saidler a bit of an outsider in the Swiss fintech community.
Saidler also stands out because he refrains from joining the event and conference circus typical of the fintech scene. He furthermore is less than eager to talk about the speed of development at Numbrs – this all makes Saidler a businessman that fintech aficionados would look at with more suspicion than admiration.
Swiss Fintech Unicorn?
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