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Crypto nerds think of Zug as a sweet and terribly expensive village. Now, there’s a guide available for this hot spot for digital fintech.

Gubelstrasse 11, Starbuchs Metalli and Speck Café – names should familiarize yourself with if you want to take to the streets of Switzerland’s crypto capital.

Zug is no more just a hub for innovative university nerds who founded a startup. Today, the city at the namesake lake is a melting pot for American, British, Russian and other fintech aficionados from across the world.

They have transformed the discrete and somewhat sleepy town and lent it a totally new face. Ideas, innovation and projects are formed and developed, things that may one day turn the world upside down – be it initial coin offerings, Blockchain projects or cryptocurrencies.

Who's Where Doing What

Zug, with its stabile, low-tax environment and a great pool of well-educated people is providing the environment for the fledgling industry to flourish, much as it did earlier with the exclusive financial market.

It is on this background that marketing expert Ian Simpson, the founder of Sionik communications agency, penned «Crypto Head’s (Short) Guide to Zug», online, of course.