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With a profound knowledge of places and people and not shortage on links he lists the places to be and tells the avid reader who’s behind what project.

If you ever wanted to know what went on at Gubelstrasse 11 or in Park Hotel, Simpson’s Guide will tell you. He also mentions where the bigwigs of «Crypto Valley» life and how to combine a visit of Zug’s only McDonalds (if that is your kind of thing) with one of the Elea Labs.

As so often, the best ideas were generated by people meeting up in bars, drinking holes that still attract the keen tech guys of Zug. If you wish to dispense with your hard-earned crypto tokens, the «House of Wines» may be a good place to begin – it’s the first wine shop in Switzerland to accept bitcoins.