Genevan private bank Mirabaud is hiring an veteran distributions expert for its asset management arm in London.

The family-controlled private bank is hiring Selina Tyler to look after institutional clients in the U.K. and Ireland, it said in a statement on Monday. Tyler, who will be based in London and whose hire is effective in November, was poached from Hermes Investment Management dazu, where she has run distribution for the last six years. 

She replaces Paul Boughton, who will continue to advise Mirabaud Asset Management from January, but devote most of his time to Marketing Alpha Partners, a firm he co-founded.

Tyler, who has 15 years experience in finance including in client relations including at Man GLG, will also look after relations with investment platforms in the U.K. and Ireland.