AI is optimizing portfolios, low-cost ETFs are displacing active management, and execution-only platforms are gaining ground — while demand for tailored solutions and the number of ultra-high-net-worth clients continue to grow.

Personal investment advisory is on the verge of reinvention. A survey of thirteen bank leaders reveals where the industry is heading:

Marc Pictet, Senior Partner, Pictet Group:

«Augmented Banker»: Marc Pictet. (Image: courtesy)

Artificial intelligence and digitalization are reshaping wealth management in fundamental and lasting ways. At the same time, passive investments and standardized solutions are intensifying pressure across the industry. Those who cannot manage growing complexity, lack a clearly segmented offering, or integrate technology only selectively will lose relevance. Technology, however, does not replace the private banker — it empowers one.

The future belongs to the «augmented banker»: advisors who, supported by technology, can respond to client needs faster, more precisely, and more comprehensively. What matters is the intelligent connection between people and technology, combined with a clearly structured, transparent range of investment and service solutions.

The Augmented Banker

This gives clients greater choice and flexibility — while enabling the banker to command the full spectrum of available solutions and deploy them purposefully, rather than defaulting to familiar standard offerings. Wealthy clients today seek more than product access. They seek orientation, continuity, and tailored solutions that span generations, jurisdictions, and asset classes.

In a world of permanent change, reliability, long-term thinking, and entrepreneurial spirit are becoming ever more valuable. That has been Pictet's strength for more than 220 years.

Read the next page for the statement by Anke Bridge Haux, CEO, LGT Bank Switzerland.