A survey of a 1,000 wealthy women in 2015 conducted by U.S. investment manager Calvert showed that women tend to see money not only as a simple payment means but also as something that has the power to convey values.

The results of the study showed that 95 out of 100 surveyed thought that helping others was important and 9 out of 10 support the notion of environmental sustainability. Krawcheck said in an interview earlier this year that many wealthy female clients want their investments to have a positive effect on the environment and society.


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Jennifer Wu, Global Head of Social Investing, J.P. Morgan Asset Management


Women seem also to have a very different approach to investing in general, said Barbara Stewart, an expert on finance. She says that women learn about the art of investing informally through conversations. They prefer to learn by doing and by exchanging their individual experiences. A study conducted by Stewart showed that only 15 percent of women sought the advise of an asset allocation expert and 11 percent had decided to go through formal financial training.

Another survey by Stewart showed that 85 percent of women preferred assets that helped promote the health and wellbeing of employees and consumers, while only 70 percent of men valued the same approach.


morgan stanley jessica alsford

Jessica Alsford, Managing Director and Head of Global Sustainability Research Team, Morgan Stanley


Another reason why women should be taking more high-powered positions in banks is the increasing wealth of women in general. A study by Boston College Center on Wealth and Philantropy in 2009 suggested that women will inherit 70 percent of the $41 trillion that will be passed over from one generation to the next over the course of the next four decades.