A well-known investment banker, Alan Mudie, is moving from Geneva to Zug-based Woodman Asset Management where he will join the executive committee.

Since the beginning of June, Alan Mudie has been Woodman’s chief investment officer, the company said. He succeeds Pascal Boeuf who joined competitor Canica in Pfaeffikon, Canton Schwyz, in May.

Mudie joins Woodman from Société Générale Private Banking in Geneva where he served for seven years as Global Head of Investment Strategy. Previously, he led teams at BNP Paribas International Private Banking as investment bank, SYZ Group as CEO of its Oyster Funds division and Union Bancaire Privée as CIO Private Banking. He has worked in Switzerland since 1993.

Woodman said in the press release that Mudie had been recruited to drive development and strengthen the franchise. According to media reports, Woodman manages over $4 billion in assets, with in-house investment teams in Switzerland, Denmark, the U.K. and Boston, Massachusetts.