As part of broader efforts to provide personalized advice for clients, J.P. Morgan’s private banking arm has invested in two fintech firms from Switzerland.

Through an affiliated entity, JP Morgan Private Bank has made a strategic investment in Edge Laboratories and Evooq – Swiss-based wealth management software service providers focused on risk analytics, portfolio construction, optimization, advisory platforms, and workflow capabilities.

The move is part of existing engagement between the American private bank and the two Swiss fintech firms with the «goal of providing client advisors digital tools to deliver bespoke portfolios and personalized planning» to ultra-high net worth clients across Europe, the Middle East, Latin America, and Asia.

«Edgelab’s and Evooq’s multi-asset class risk engine provides our advisors access to powerful risk analytics and ultimate levels of portfolio customization to help clients best navigate markets and make portfolio decisions that support their investment objectives and broader life goals,» said Adam Tejpaul, JP Morgan Private Bank’s head of investments and engagements, according to a statement.