Zurich private bank Rahn+Bodmer is expanding the number of its fully-liable partners. The new partner represents the fourth generation of a family to be on the partnership board.

Jay Bidermann becomes a partner of Rahn+Bodmer Co. on January 1, 2023. He marks the fourth generation of the Bidermann family to join the board of partners, the firm announced Wednesday. He will then become one of six partners with unlimited liability of the institute.

The company, founded in 1750, is one of the last «real» Swiss private banks with fully liable partners, along with Geneva-based Bordier & Cie, E. Gutzwiller & Cie, and Baumann & Cie in Basel, as well as Reichmuth & Co in Lucerne.

Learning the Trade

The newly minted partner follows in the footsteps of grandfather Hans J. Bidermann and his father Martin H. Bidermann at the bank. Currently, Peter R. Rahn, Martin H. Bidermann, Christian Rahn, André M. Bodmer, and Christian R. Bidermann represent the third and fourth generations of the owner families.

The partner designate has been working for the bank since 2016. Before this, he worked in various financial institutions in Switzerland and Asia after completing his bachelor's degree in Banking & Finance at the Zurich University of Applied Sciences (ZHAW).

In addition to his partner responsibilities, he will advise clients «across generations» and be a point of contact for foundations, the statement added. «We are very happy that with Jay Bidermann we now have the first representative of the next generation in our partnership,», managing partner Christian Rahn said in announcing the appointment.

Opportunity in Support

And how does the youngest Bidermann at the firm see the future of private banking? «For me, the focus is on contemporary personal service,» he explained in an interview published on the bank's website. «I see great future potential in this individualized approach to care, as this has been lost more and more elsewhere and there is an increasing focus on standardized solutions.»