Finantix is enlisting a Swiss banking veteran to kickstart its sales and marketing efforts. The software provider will give her direct responsibility for key operations including business development and finance.
The London-based fintech firm is hiring Christine Ciriani as its commercial boss, it said in an emailed statement on Thursday. Ciriani is already heavily involved in the 20-year-old start-up: she has sat on its board since last year, when she invested in Finantix through tech investor Motive, where she is a partner.
Ciriani is a veteran of the wealth management industry in Switzerland: she sits on the board of Barclays' Swiss bank and previously ran consulting firm Capco's business in the alpine nation for nearly ten years. She began her career at J.P. Morgan's investment bank.
Expansion Efforts
She will take on a broader, more direct role for Finantix's operation, overseeing all business development, marketing and finance and operations. Ciriani will partner closely with client delivery, research, and product development.
Her hire indicates that Finantix, which invested one-fifth of its revenue in research and development last year, is poised for a stronger market push. Motive's investment has allowed Finantix to extend its product offering, improve customer acquisition, better service clients, and open new offices in Switzerland, Japan and Australia.
