5. The Crown Prince

Hubert Keller

He is the next «primus inter pares» at Lombard Odier: Hubert Keller. Even if Patrick Odier, the Genevan wealth manager's current senior managing partner is staying until 2022, Keller, already a managing partner and head of Lombard Odier's asset management arm, is poised for a far more public role this year.