A four-year-old Genevan wealth manager is setting up in Zurich, finews.com has learned. It is nabbing a former Julius Baer veteran to do so.

Decisive, a Geneva-based investment adviser to the ultra-rich, is hiring Nadia Bargetzi to open an office in Zurich, the four-year-old company confirmed to finews.com. Bargetzi rounds out Decisive as its fifth senior partner, effective immediately.

The boutique is the latest in a string of Genevans to try and bolster their presence in Zurich, including Pleion as well as more muscle from larger houses like Lombard Odier, Union Bancaire Privée, and Pictet. Bargetzi is a private banking veteran who was most recently at Quilvest, after 14 years at Julius Baer.

Zurich Launchpad

Decisive was founded and is run by Elie Chamat, a veteran wealth adviser who ran Deutsche Bank’s Saudi Arabia offshore business in Geneva for seven years. The company said Zurich is the ideal launchpad to hire; it is looking to boost its activities with wealth management as well as institutional clients.

Bargetzi’s job is to build coverage with the two types of clients, as well as to establish a toehold with Latin American clients – her area of expertise at Julius Baer. The boutique is also hiring Maria Mavridoglou, most recently with J.P. Morgan, as a relationship manager for Greek super-rich clientele as well as to more widely cover Zurich.

Weighing U.S. Presence

A spokeswoman for Decisive told finews.com it is weighing whether to open offices in Miami and Los Angeles, after expanding in Switzerland. Besides Chamat and Bargetzi, Decisive’s senior partners are Hugo Hammoud, Georges Khneysser, and Hugo Borges, who are based in Geneva.

The company has more than 50 employees in Switzerland and in the U.K. and oversees $4.1 billion in assets.