As it seeks to further strengthen its international wealth offerings, Mirabaud Middle East is bringing on a new CEO to lead that effort.

Geneva-based Mirabaud is appointing Samir Atitallah to lead the expansion of Mirabaud’s family office Middle East wealth management, the firm said in a statement Thursday.

35-year old Atitallah, who joined Mirabaud Group in February, is moving to Dubai next month. He comes to the 700 strong firm from Piaget, where he was chief of staff to the CEO and was member of the executive committee. Prior to that, he worked in the organization and strategy department of Pictet Group for over three years.

Atitallah reports directly to Nicolas Mirabaud, managing partner of Mirabaud SCA and chairman of the board of Mirabaud (Middle East).

«I am extremely pleased that Samir has joined us as CEO of Mirabaud Middle East. His expertise in strategy, finance and business development as well as his natural leadership and multi-faceted knowledge of the industry will further enhance local client servicing through a unique blend of heritage and innovation, which are part of the Mirabaud DNA,» said Mirabaud.