A 30-year wealth management veteran named Julius Baer’s group head for the Greater China market.

Christine Soong has been appointed group head Greater China at Julius Baer, according to a statement.

The step is effective immediately and Soong will continue to be based in Hong Kong. She will report to Greater China private banking head and Hong Kong branch manager David Shick.

Soong has over 30 years of wealth management experience and joined Julius Baer in 2018 as a team head before being promoted to Greater China deputy group head in October 2021. Previously, she also held senior positions at Standard Chartered Private Bank, Core Pacific, KGI Wealth Management, and Taishin Holdings Hong Kong.

Key Market

According to the bank, Greater China – together with Singapore, Japan, and India – were considered key target markets with «strong contributions» to the group’s record annual profits of $1.2 billion in 2021.

«Growing our Greater China franchise is a key part of our strategy, and we continue to invest in this strategically important market,» said Shick.

«[Soong] is a seasoned banker with an outstanding track record of building businesses and strengthening client relationships, and her appointment underlines our commitment to expand our franchise in the region.»