The ex-banker and financier's services are still in demand and he has recently started advising a service provider for super-rich families in Geneva.

Key Family Partners does not want to miss out on Eric Sarasin's thick Rolodex. The Geneva-based multi-family office appointed the well-known Swiss financier as an external member of its Alternative Investments Committee. The firm, founded in 2020 and itself as an investment club for super-rich families, also nominated private markets specialist Fabian Godbersen to the same committee, according to a statement.

Key Family Partners highlighted Sarasin's long experience and numerous mandates, among them a seat on the board of venture capital provider Swiss Ventures Group, as well as of Tiger 21 in Zurich, a club of company heads and entrepreneurs with global reach. His advice is also sought at Geneva-based family office 1875 Finance, Singularity Group and Atag Family Office. Sarasin also acts as an investor himself.

A Count And a Knight

No mention is made in the report of his dip in form in the aftermath of the financial crisis when Sarasin resigned as vice-chairman of private bank J. Safra Sarasin at the end of 2014 after proceedings were initiated against him in Germany for tax practices known as cum-ex transactions. In early 2016, German prosecutors dropped the case, and Sarasin went unpunished but paid a low six-figure fine.

In Geneva, the plan is for him to provide active help in the search for attractive investments in private market assets and real estate.

Key Family Partners was founded by a Count, Hugues d'Annoux, and a Knight of the Order of the Oak Crown of Luxembourg, Morten Kielland, both with many years of financial experience who are also clients. The firm is managed by Marc-Phillipe Davies and the Executive Committee, including Victor Mendez and Emanuele Zanon di Valgiurata.

The firm says it has participated in 20 real estate investments and 41 private market deals since its founding three years ago.