EFG International is opening a new office in Tel Aviv, seeking to take advantage of «significant» opportunities in the region. The new leadership has experience at Julius Baer.

As of tomorrow, EFG International will begin operating in Israel out of its new office in Tel Aviv, as the wealth manager just won regulatory approval to operate in the country, the Zurich-based company said in a statement Tuesday.

To head the operation, Ran Heistein has been appointed as the head of EFG's representative office in Tel Aviv, reporting directly to Franco Polloni, the head of Switzerland and Italy. Heistein will also work alongside Dan Sagui who is responsible for business development in Israel for EFG and is based in Zurich. Both have previously worked together, including at Bank Julius Baer in Israel.

Before joining EFG, Heistein was deputy CEO of Bank Hapoalim International (BHI) in Israel, prior to which he was the head of Bank Julius Baer's representative office in Israel. Sagui was previously also with BHI, serving as CEO and was the global market head Israel for Julius Baer. Both were also together at HBSC.

Significant Opportunities

«We see significant growth potential in the Israeli market, and the opening of a Representative Office will help us to accelerate our growth in the region,» Polloni said.