The subsidiary for creativity in digital technologies is hiring a new CEO in Switzerland.
Accenture named Benjamin Tueck as the new head of subsidiary Interactive in Switzerland, the consulting firm said in an emailed statement on Monday. The unit is meant to create ideas at the cross-section of creativity, digital technology, and consulting.
Tueck has overseen Accenture's business in Switzerland for the past four years. The 37-year-old replaces Thomas Ruck, who ran the digital subsidiary for seven years and is now a senior advisor for marketing transformation in Europe at Accenture.
«Interactive» links up agency offerings like Fjord, SinnerSchrader Swipe, Boomerang, and Wirestone with technology and advisory teams. Accenture said it plans to open further studios as well as recruiting activities.
