AssetRush networking community is growing rapidly, with traditional Zurich bank joining as a strategic partner.

Julius Baer will be a strategic partner of the fifth edition of the AssetRush, an event featuring 18 industry leaders in alternative and digital investments who will pitch their ideas on innovations and visions for the future of finance. Zurich-based fintech company GenTwo is behind the platform, which connects financial innovators and investors digitally in terms of content and physically through events.

«We’re therefore excited to be teaming up with such a prestigious financial institution as Julius Baer, which has an acute understanding of the power of ideas and innovation», says Philippe Naegeli, CEO of GenTwo and «Chief Visionary» of AssetRush.

UBS Digital Expert

In January, Martha Boekenfeld left UBS where she was head of digital platforms and marketplaces in Switzerland, to join the advisory board at Gentwo, as finews.com reported. 

The event will take place on June 15, 2022, at Kaufleuten Klub & Festsaal (pictured above) in Zurich. AssetRush says it has now brought together more than 2,000 investors and innovators with members spanning traditional and digital finance.