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finews.com on who what Swiss bankers you will hear more from this year – and who needs to deliver.

1. Laure Frank: Modernizing A Cooperative

Raiffeisen is massively investing in its digital offering as part of a five-year strategy, hiring Laure Frank just last month. Her expertise in digitizing business process and omnichannel offerings are meant to propel the Swiss cooperative lender forward.

Raiffeisen poached the 42-year-old away from Swiss retail group Manor, where she was head of digital and omnichannel. The move, building on her experience in e-commerce, agile project management, and marketing, reveals the Swiss bank's ambitions to deliver an authentic digital consumer experience.