The Swiss bank is bringing on an experienced journalist to lead its corporate communication efforts.

Credit Suisse is appointing Rob Cox as group head of communications, effective immediately, the bank said in an emailed statement Tuesday.

Cox joins from the news agency Reuters, where he was the global editor of «Breakingviews.» Previously he also wrote for Bloomberg in New York, Milan and London. 

Dominik von Arx, who led the team ad-interim, will become deputy group head of corporate communications.

Client-Centric Bank

Cox will report to the bank's CEO Thomas Gottstein, replacing Christine Graeff, who now heads global human resources at the bank.

«(Cox) will play a key role in driving our new group strategy across all channels, while helping engage with major stakeholders as we pursue our goal of becoming a more client-centric bank with risk management at its core,» Thomas Gottstein, the bank's CEO said in the statement.