6. Nicolas Mirabaud, Mirabaud

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The 45-year-old became partner at his family’s bank last year – he is the seventh generation to run the Genevan private bank. A lawyer and MBA degree-holder, Mirabaud co-heads the bank’s wealth management arm. In February, he opened an office in Montevideo – where he hopes to hire at least six private bankers by year-end. Unlike Marc Pictet, Mirabaud has never worked in finance outside his family’s firm. Not above making jokes at his own expense, the tall, dapper Swiss banker is among the fresh family faces – including new managing partner Camille Vial – Mirabaud is looking towards to refresh its culturally conservative ways.

5. Alexis Lombard, Landolt

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Almost nothing is known of this scion of Geneva’s Lombard banking dynasty, which traces its roots back to the 18th century – and Alexis Lombard like it that way. He has kept mum since a high-stakes rupture from his family’s bank three years ago when he joined Landolt & Cie, which is connected to the wealthy Sandoz drugmaker clan. Like Rothschild’s Laurent Gagnebin, Lombard trained as a hospitality school graduate, not a banker.

4. John Haefelfinger, BLKB

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The former Credit Suisse banker (shipping finance ) has his hands full since taking over at Basellandschaftliche Kantonalbank: his mandate is to arm the sleepy cantonal lender for the digital age. The loss of his main tech executive last year was a momentary setback, and Haefelfinger poached a savvy replacement from Swisscom. The 48-year-old ruffled some feathers when he adopted a first-name basis across the bank in 2017 (he married a well-known Basel restauranteur the same year). His election to a prestigious local bank lobby role this year would seem to indicate Basel has officially embraced its native son.