Migros Bank entrusts the newly created overall management of advertising, PR, sales and product management to a marketing specialist with a long track record in the banking industry.
Migros Bank wants to set new priorities in marketing and is therefore expanding the management of this area. To this end, Gwendy Walbert has joined Migros Bank as head of marketing, the company said in a statement on Monday. She will assume the newly created overall management of advertising and PR, sales management and product management at the beginning of February 2021.
Walbert had been global head of marketing wealth management at Vontobel since 2017. Previously, she worked at Lombard Odier as head marketing private clients Europe and group and at Julius Baer in various leadership roles, most notably as global head marketing management.
She started her career at UBS and PricewaterhouseCoopers. She studied economics at the Institut Catholique in Paris and at the University of Hohenheim in Stuttgart and subsequently earned a doctorate in business administration at the University of Zurich.
