Despite the recent backlash in the US against financial companies promoting environment, society, and governance-linked investments, a Schroder's study shows that enthusiasm around sustainable investing is still high.

In Switzerland investors are particularly positive when it comes to seeing the opportunities in sustainable investing, with 80 percent saying it is the «only way to achieve long-term profitability,» compared to 68 percent globally, a Schroders survey published Thursday showed. 

Schroders’ Global Investor Study 2022, in which over 23,000 investors in more than 33 locations around the world were surveyed, also found that three out of four investors in Switzerland see greenwashing as a problem.

Enthusiasm

UBS chair Colm Kelleher shares the Swiss enthusiasm when it comes to sustainability, «this movement is totally unstoppable,» he said at the ​​Global Financial Leaders' Investment Summit in Hong Kong Thursday.

In August the Swiss bank along with the world's largest asset manager Blackrock and eight other financial firms found themselves on a boycott list in US Texas for their ESG-linked investment policies.

Greenwashing Cloud

Despite the challenge around greenwashing, 69 percent of «expert» investors share the view that sustainable investments can support positive change when it comes to challenges such as climate change. Here, too, the level of agreement in Switzerland is significantly higher at 78 percent, the survey said.