Camille Vial, CEO, Mirabaud & Cie.:

Remains irreplaceable: Camille Vial. (Image: courtesy)

Personalized advisory is not disappearing — it is returning to what has always been its essence: a holistic understanding of a wealth situation in all its complexity. The advance of AI and digital tools is changing the role of client advisors, but it is not replacing them. By automating low-value-added tasks, technology creates space for deeper analysis and more substantive client engagement. That said, private banks must measure up against the client experiences that other industries have long established as the norm.

The human relationship remains irreplaceable, particularly where complexity intensifies: intergenerational wealth transfer, cross-border structures, the growing international mobility of clients. These situations require judgment that no technology can replicate.

A Differentiated Model

The future of private banking lies in precisely this combination of efficient technology and high-value personal advisory. Not as a compromise, but as a clearly differentiated model.

Read the next page for the statement by Fabian Käslin, CEO, Banque Cramer.